DES MOINES, Iowa – A controversial ad campaign is getting support from the Iowa Department of Public Health.
The CDC released their second series of ads featuring “Tips from Former Smokers.”
The ads feature some graphic images of the real life consequences from smoking.
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The Iowa Department of Public Health’s Director says the ads are meant to trigger a lifestyle change for smokers.
“Some people can find these images to be disquieting but they are very real and they are a consequence of an addictive disorder that can be very difficult to quit,” says Dr. Mari Annette Miller-Meeks.
But she says the campaign is not just targeting current smokers.
“For those who are younger and may not be aware of the dangers of smoking, to alert them to the severe health consequences if they are thinking about smoking,” adds Miller-Meeks.
The new ads in the campaign will run April 1st to June 23rd.