Study: Price of prom more than $1,000

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MASON CITY, IA-Prom season is in full swing with many festivities taking place in the coming weeks, and that means stores that sell dresses and tuxes are pretty busy.

Stores like Bliss Bridal and Formalwear are in full prom mode.

“It’s been a little crazy, it’s always a good time,” said Owner, Jodi Degen.

The big sellers this year have a lot of bling or a lot of color.

Another hot item…”Hi-low” dresses.

“They are very popular because the girls have the nice, big poofy long skirts for the prom walk and then they can ditch it and have a short dress to party in,” said Degen.

But this magical night can get a little pricey.
According to Visa, the average family will spend a little over a thousand bucks on the occasion.

A big part of that is on the dress.

“It would say average just under 400,” said Degen.

But to some it’s well worth the high price.

“It’s a big memory, you just can’t go back and re-do it…There’s a lot of girls that choose just after Christmas, work away on it pay every week and they just have been planning this for a lot of years,” said Degen

But if you are worried about that price tag, there are other options where you can get a nice dress for a fraction of the cost.

Steve beavers, “the prices is important, some people don’t want to spend that high price for something they are not going to wear a lot of times so price is one thing and just the idea of recycling.”

Thrift shops like Affordables have a selection of formal wear year round.

“There are some brand new dresses that sill have the tag on and we know that people typically wear these dresses very little maybe once or twice for a special occasion so they are in very good shape,” said Manager Steve Beavers.

And even if you have your eyes set on one of these, don’t forget thrift shops will always take them after you wear it.

“All the donations go toward employment and training for people with disabilities and so it’s a win-win situation,” said Beavers.

According to the survey from Visa, families spent around two hundred dollars less last year, but it also showed that number varied depending on where you live.

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