MnDOT Uses Digital Signs to Raise Safety Awareness

Safety Messages

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ROCHESTER, MN — Nearly 400 people were killed on Minnesota roads last year. That is up seven percent from 2011.

Those at MnDOT want drivers to know that 20 percent of those accidents were due to unsafe speeds.

They are displaying that message on digital message signs all across the state to highlight the main dangers and reinforce safe driving habits.

“We’ve done some messages in the past when we’ve done speed waves or if we’ve done DUI enforcement, but those messages were specifically targeted to that activity, whereas in this case we’re trying to give a little bit of data, a little background information,” said District Safety Engineer, Michael Schweyen.

Those at MnDOT say drivers are taking notice.

“We can’t really prove or ensure how it helps but because of the surveys we’ve done, the public is in favor of using the signs, they do see the signs and some of the people that have been surveyed feel it does make a difference, it does make them think about their driving behaviors and they change their driving behaviors,” Schweyen said.

The signs are primarily used to send real-time traffic information such as accidents or construction ahead.

If things like that were to occur, MnDOT said that takes precedence over the statistics.

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