Minnesotans will soon hear a lot more about MNsure

MINNEAPOLIS (AP) — Most Minnesotans haven’t heard a lot so far from the people setting up Minnesota’s health care marketplace, but they will soon.

MNsure has gotten nearly $9 million from the federal government for marketing and advertising to help sign up the nearly 500,000 residents who don’t have health insurance but must get it under the Affordable Care Act.

That’s part of nearly $24 million in federal dollars that MNsure plans to spend on a wide range of outreach efforts.

The advertising will start quietly with the distribution of literature toward the end of July and early August.

MNsure’s executive director, April Todd-Malmlov, says Minnesotans will start seeing mass media marketing around mid- to late August. She says it will include TV, radio, billboards, digital and newspapers.

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