Graphic smoking ads making an impact

SMOKING PKG 10

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MASON CITY, IA – The Centers for Disease Control and Prevention (CDC) launched their “Tips From Former Smokers” ad campaign in March, and they are already seeing some progress.

Tobacco Program Coordinator, Penny McCaslin, believes that the shock factor in advertisements like this will be an effective approach to get smokers interested in quitting.

“it puts it into perspective, nobody really wants to think about that, nobody wants to think about, you know, I am doing this every day, this could really happen to me, we don’t want to think about that we don’t want it to get that close,” McCaslin said.

However, these ads don’t seem to work for everyone.

Mason City resident, Nancy Lane had triple bypass surgery in 2008 and has tried to quit once before, but it still a smoker today.

“They all say it’s up in your head, you’ve got to be able to want to quit but it’s hard, it’s very very hard,” Lane said.

Lane lost her brother and her cousin to lung cancer and even though she’s been through health scares of her own she just can’t seem to break her habit

Breaking the habit is tough for any smoker but by using disturbing and graphic images in their advertisements, the CDC is trying to make it hit home to smokers and raise awareness about what could happen to them.

“When somebody else has taken that step to share that part of their lives with us that’s moving you know so, it’s a very good campaign,” McCaslin said.

While these commercials might not have been helpful to Nancy and her own struggles to quit smoking, she’s hopeful that they’ll catch the attention of the younger generations.”

“I advise them not to smoke, it’s a very bad habit,” Lane said.

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