New efforts to raise revenue during RAGBRAI

MASON CITY, Iowa – RAGBRAI will no doubt be one of the busiest and most profitable weekends in Mason City this summer, but there are new efforts to make it even bigger and better.

Mason City officials have been reaching out to businesses throughout the city to use the official “Best Hump Day Ever” t-shirts as a sort of a coupon.

A person can redeem deals and offers just by wearing their RAGBRAI t-shirt into any participating business during business hours on Wednesday’s leading up to the big event.

So far, more than a dozen businesses in town have signed up to participate in the effort offering anything from two-for-one drink specials to discounts on fresh flower arrangements.

Nanci Elder, the RAGBRAI Mason City publicity and hospitality chair says that the Wednesday of RAGBRAI is expected to bring thousands of people into the area, which is why they’re seizing this opportunity and making this event worth everyone’s while.

“We’re inviting 25,000 strangers to town. But, they’ve taken time out of their lives to just spend an entire week riding their bike across the state of Iowa. So, when they come to Mason City, we want to make sure that they have a great time. But, just as importantly, we want to make sure that our community has a great time too.”

Some of the locations offering up discounts and special deals include Suzie Q’s, Otto’s Oasis Floral, Papa’s American Cafe and Kramer Ace Hardware.

For more information on what businesses are involved in the effort, or to sign up your business to be included in the promotions and discounts visit RAGBRAI Mason City’s official website.

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