KIMT News 3 – A new law has taken effect in Canada that marketers say would be bad news for them.
The new law calls for companies to prove they have “implied consent” to send you spam. In 2017, they will have to get “express consent” before sending you an ad.
An individual can be fined $1 million and a business can be fined $10 million.
Area marketers say that could be detrimental for small businesses.
“It’s a business; I mean, there are businesses that are dedicated to email marketing. There are laws and regulations they have to follow just as well. It’s a huge, huge marketing tool, especially hitting returning customers,” said Ryon McCamish with Marketing Plus in Albert Lea.
He said businesses tend to make nearly $4,500 for every dollar spent on email marketing.